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Having an online presence is emerging as a must-have for businesses to stay relevant and competitive in the market. The trend is significant regardless of the industry or company size. However, just having a website for your business is not enough. It would be best if you struck a chord with your target audience using the correct design elements.
Often overlooked, web design is as important as launching a website with glitch-free functionality. Even if you offer seamless execution and fail to strategize the design, your goals are far beyond reach. A great web design delivers more value than just defining the appearance of your website.
Here, we are highlighting how can your web design define success metrics for your business.
The user’s attention span is decreasing. When you have just 6 seconds to make an impact, you cannot let a simple design take away the pool of opportunities that you can tap. Web designs account for 94% of how first impressions are formed on the web.
A website is a digital identity and, generally, the first thing that your customers come across when they interact with your business. The right website can help you deliver the correct brand value among those customers and drive their buying decision. If your website’s design falls short, it can cause your strategies to fall flat, and potential customers will instead prefer other businesses that know how to keep the customers engaged.
Do you know that 75% of the website visitors judge company’s credibility on the visual design alone?
If your customers don’t trust you enough, it can be a dealbreaker. Today, when technology has already transformed how businesses are carried out, establishing trust and credibility in front of your target audience is all the more critical.
Creating a web design that reciprocates authenticity and establishes your credibility can prove to be ground-breaking here. Here is how you can take care of vital website elements to create authenticity in front of the target audience:
Often, businesses end up auditing their content when anything goes wrong with their search engine rankings. If you are one of these, it’s time to rethink your approach. Getting good results on SERP also needs a good web design. Let’s tell you about some of these design elements that need careful consideration to make your website SEO-friendly:
Brands are shifting their focus on incredible customer experience across all the channels. When most of the experiences are formed online today, web design can make or break them. A website should be a place where users can discover information about your products and services and transform visitors into paying buyers. It is also where people are most likely to have a frustrating experience that keeps them away from any further interactions with your business. Here are a few things you can keep in mind to deliver the right customer experience to your buyers:
As customers turn tech-savvy, most of the business transactions happen online. A website is a doorway to making an impact in front of these customers and leveraging the internet to garner untapped opportunities.
This makes brands opt for web development services to attract and retain customers across the globe. With such intense competition from all sides, businesses that still don’t own a website or have a faulty design can end up behind on the competition curve. You don’t have to be one of these. Let’s tell you some areas to focus on:
A well-built website helps you bring quality traffic to your website, and combined with a great user experience. It can significantly help you boost conversions as you think of creative designs and build user experiences to help your business grow. However, even after hours and days of working on the web design, your website fails to engage the customers. Is it any good? Thankfully, we have highlighted some of the ways you can ensure an engaging web design:
Driving sales and conversions is the ultimate goal of building a great website. Creating conversion-focused designs can help you meet this goal. By using psychological triggers, minimizing distractions, and optimizing the website’s user experience, you can boost your revenue. It is easier to create a conversion-focused web design. Here are a few steps:
Websites are excellent lead generation tools. Designs that display your brand in front of the customers should speak for it and help potential customers identify your brand. This would keep you on the top of their minds so that any time a requirement suitable to you comes up, and they know precisely where to go.
This right web design will have consistency across all aspects, such as fonts, styles, layouts, color choices, and image styles throughout the website. Having inconsistency in these elements can portray an unprofessional image of your brand and challenge the audience to recognize your business. At the same time, having inconsistent designs also causes buyers to choose more professional businesses.
A high bounce rate is never a good sign. But you don’t have to worry if you have a professional and appropriate web design. By this, we mean to design the website in the following manner:
This one is a no-brainer. Having a strategically designed website engages and attracts customers. This not just keeps customers loyal to your brand but also converts visitors into prospects. This, in turn, boosts the revenue of the business.
Indeed, web design elements are pivotal to your online success. While these were some ways you leverage strategic web design, the options are endless. Can you think of any more? Please share with us in the comments and let others know them too.
Pooja Choudhary is an experienced digital marketer at Matellio with a love and passion for digital marketing. She enjoys implementing various writing styles and techniques. She is a graduate in Information Technology which gives her a broad spectrum of understanding various tech tools and platforms.